Privacy Policy
Last update: July 19, 2025
Welcome to My Puppy Pair ("we," "us," or "MP Pair, LLC").
We respect your privacy and are committed to protecting the personal information you share with us when you visit https://mypuppypair.com (the "Site").
1 Who we are
| Item | Details |
|---|---|
| Legal entity | MP Pair, LLC |
| Business address | 24 N. Walling Dr., Saint Louis, MO 63141 |
| Contact | support@mypuppypair.com |
| Governing law & venue | Missouri (USA); state courts of St Louis County; federal courts of the Eastern District of Missouri |
2 What we collect & why
| Category | Examples | Purpose | Legal basis* |
|---|---|---|---|
| Device & usage | IP, browser, pages viewed, scrolls, outbound clicks (_ga, _gid) | Analytics & performance | Consent |
| Consent data | cookieyes-consent, cy-pending-consent | Remember choices, prove compliance | Legal obligation / legitimate interest |
| Quiz data (local) | Personality-quiz answers & OCEAN score (stored only in your browser) | Show results & breed match | Legitimate interest |
| Advertising / affiliate | Pseudonymous ad IDs, Amazon / Chewy ref params | Fund the Site via ads & commissions | Consent / opt-out right |
3 Cookies & tracking
We use three categories of cookies:
- Essential – remember your consent choices.
- Analytics – Google Analytics 4 (IP anonymised).
- Advertising – Ezoic, Google Ads, Amazon, Chewy (after consent).
See our Cookie Policy for the full cookie table and opt-out instructions.
You can change or withdraw consent anytime via Manage cookie preferences in the Site footer.
4 How we share information
| Recipient | Role | Safeguard |
|---|---|---|
| Google LLC | Analytics provider | SCCs / EU-U.S. DPF |
| Ezoic Inc. | Ad-tech platform | SCCs / EU-U.S. DPF |
| Amazon Services LLC | Affiliate tracking | Cookies only |
| Chewy Inc. (Partnerize) | Affiliate tracking | Cookies only |
| CookieYes Ltd. | Consent manager | SCCs |
| Replit Inc. | Hosting | U.S. servers |
| Zoho Mail | Email service | SCCs |
We never sell personal data for money.
5 International transfers
Data may be processed in the U.S. We rely on Standard Contractual Clauses and/or the EU-U.S. Data Privacy Framework where applicable.
6 Data retention
| Data type | Retention |
|---|---|
| Analytics cookies | 14 months |
| Server logs | 30 days |
| Local quiz data | Lives in your browser until you clear it |
| Aggregated, de-identified reports | Retained indefinitely |
7 Your rights
| Region | Rights | How to exercise |
|---|---|---|
| EU/UK (GDPR) | Access, erase, restrict, portability, withdraw consent, complain to authority | Email support@mypuppypair.com |
| CA, CO, CT, UT, VA | Know, correct, delete, opt-out of sale/share | Click "Do Not Sell or Share" footer link or email us |
We will not discriminate against you for exercising your rights.
8 Children's privacy
The Site is not directed to children under 13. If we learn we collected data from a child, we will delete it promptly.
9 Security
We use HTTPS encryption, access controls, and industry-standard safeguards; however, no Internet transmission is 100 % secure.
10 Affiliate disclosure & third-party links
My Puppy Pair participates in Amazon Associates and Chewy Partner programs.
We may earn commissions if you click affiliate links and make purchases. External sites are governed by their own privacy policies.
11 Changes to this Privacy Policy
Material changes will be announced via an on-site banner 7 days before they take effect.
The "Last updated" date above will also change.
12 Contact us
Questions or requests?
Email: support@mypuppypair.com
Mail: 24 N. Walling Dr., Saint Louis, MO 63141